Today I am going to be talking about why a business should use the social media application and website ‘Facebook’. This form of social networking is incredibly popular and is used globally every day (Quartz, 2016). The way in which I have linked Facebook to my website was via a plugin that allows the social media icons to have a hyperlink attached to them at the foot of the page. So all the users see is an icon, but when they click on it, they’ll see my Facebook page containing my images and the promotional video that I have put together. This is all in favour of marketing the brand so that customers and viewers can see what’s available – for educational purposes though.
For the overall look of the page (as seen below), I thought I would go for a classy design (within the Facebook page template that applies to all pages set up within the social networking site). So I basically wanted to appeal to all types of women who feel as though they are welcome to have a browse of the page, and of course look at the website linked within the page.
Additionally, the amount of home businesses as well as chains that are present on Facebook at the moment is widespread and increasingly popular within society. In fact, there has been a hundred percent increase of businesses present on Facebook since 2008 (Noyes, A. and Noyes, A. 2015).
Another fact about Facebook is that the social media site can actually steer ‘traffic’ to a businessman’s website, meaning that there are more customers available on the internet than there are in real life, simply because virtually the whole of the west side of the globe are on Facebook (excluding Africa and other non-integrated regions of the world) (Baxter, A. 2015).
Furthermore, if a business had a brand that they were advertising, Facebook would help with this as well. The act of a user making a Facebook page for their business encourages other users to ‘Like’ the page and get notifications about the business through their account (Baxter, A. (2015).
Another way of making business more successful by using Facebook is to use keywords within the Facebook posts that are present within the business page. This will promote the page further, as well as allowing the page to receive more views, if the theme of the company is widely preferred in the market. For example, my Facebook page that links to my website via a plugin is all about Shoes, which women are very much attracted to, because they strive to keep up with the fashion. Therefore, if there are keywords within Facebook posts and the subject of the page has a gap in the market, then the company will be very popular, mostly (Marketing Donut 2016).
Nonetheless, Facebook themselves claim that having a business account can ensure that their business will be ‘discoverable’, ‘connected’, ‘timely’ and ‘insightful’ which gives hope to the socially integrated professionals out there to ‘get connected’ (Facebook for Business. 2016).
Baxter, A. (2015). Why is Facebook so Popular for Business?. [online] The Social Savior UK. Available at: https://www.thesocialsavior.com/uk/blog/why-is-facebook-so-popular-for-business/ [Accessed 18 Mar. 2016].
Facebook for Business. (2016). How to Use Facebook for Business Marketing. [online] Available at: https://en-gb.facebook.com/business/overview [Accessed 18 Mar. 2016].
Marketing Donut. (2016). How to use Facebook to promote your business. [online] Available at: http://www.marketingdonut.co.uk/marketing/online-marketing/social-media-and-online-networking/how-to-use-facebook-to-promote-your-business [Accessed 22 Mar. 2016].
Noyes, A. and Noyes, A. (2015). Top 20 Facebook Statistics – Updated October 2015. [online] Zephoria Inc. Available at: https://zephoria.com/top-15-valuable-facebook-statistics/ [Accessed 18 Mar. 2016].
Quartz. (2016). During this year’s Art Basel Hong Kong, you can eat the art. [online] Available at: http://qz.com/641564/during-this-years-art-basel-hong-kong-you-can-eat-the-art/ [Accessed 18 Mar. 2016].